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Description
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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
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Description
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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2 years after last activity
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10 minutes
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30 minutes after last activity
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Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
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2 years after last activity
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Description
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Session
CLID
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12 months
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Connects multiple page views by a user into a single Clarity session recording.
12 months
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12 months